WHAT DOES “OFF-MARKET” REALLY MEAN?

Remember Mark Twain’s famous quote? 

“Buy land, they’re not making more of it!”

Well that rings especially true for waterfront property.  I recently had the pleasure of assisting a pair of eager buyer clients in securing their dream property.  And we had to search off-market to find it! For those unfamiliar with the real estate world, the term “off-market” might sound a bit enigmatic. Let’s shed some light on this intriguing aspect of property acquisition

What is Off-Market, Anyway?

When you decide to sell your home and partner with a real estate agent or broker, they typically use the Multiple Listing Service (MLS) to broadcast your property to a wide audience of potential buyers and investors. MLS listings are like virtual billboards, attracting the attention of anyone scouring the market for their ideal home. However, there are instances where sellers opt for a different path. They choose to keep their property away from the MLS spotlight, a strategy known as “off-market” or sometimes referred to as a “Pocket Listing.” It’s akin to having a valuable secret tucked away in your back pocket, reserved for the right buyer who stumbles upon it.  Off-market homes could also be cancelled or expired listings – Listings that were on the MLS but are no longer posted.  

The Appeal of Off-Market Homes

But what’s so appealing about off-market homes? Well, they often hold the key to uncovering hidden gems. Imagine a property that perfectly aligns with your vision, complete with distinctive features or a specific property type, such as a stunning waterfront view, which is exactly what my clients were seeking. Instead of waiting for the perfect property to pop up on MLS and get into competition with all the other buyers who have seen the same property; it’s a more active and targeted approach.  Off-market homes can be your ticket to such unique, tailor-made treasures.

The Importance of a Local Realtor

However, there’s a catch when it comes to off-market homes: you need the right guide to lead you through this exclusive territory. This is where a local Realtor becomes indispensable. They possess an intimate knowledge of the area, the real estate market, and the connections required to unearth these concealed gems. It’s their familiarity with the region’s nooks and crannies, the unadvertised properties, and the preferences of the local sellers that give them an edge.

My clients, for example, had their hearts set on a cottage with a spectacular view of Georgian Bay specifically on a one kilometer stretch of road.  As a local realtor, I was able to do some digging and saw that a property had been recently listed but removed from the MLS.  After lengthy discussions with the previous listing agent, we convinced the Seller to review an off-market offer, and the rest is history!

In conclusion, off-market homes, or “Pocket Listings,” offer a new realm of possibilities for buyers seeking something extraordinary. These hidden gems might just be the answer to your dream home quest. Nevertheless, embarking on this journey requires a trusty local Realtor who has their finger on the pulse of the local real estate world and can lead you to the home you’ve always wished for. Just as my clients discovered, with the right guide, your own hidden gem on Georgian Bay could be closer than you think.

Join The Discussion

Compare listings

Compare